The Character Play Ecosystem is a story-driven world. At its heart is Sharewood Forest — a place where 8 characters live in their own neighborhoods, each carrying a Charm that represents a value like courage, kindness, adventure, or peace.
Sharewood Forest Friends are 18-inch collectible plush characters — Fiona, Bridget, Rory, Paisley, Reed, Zoe, Cora, and Oliver. Each has a personality, a backstory, and a world kids can enter. They're connected to Playtime by Eimmie through a shared universe — Eimmie and her friends visit the forest, and the characters share outfits and accessories.
This isn't mass-market plush with a tag. It's a collectible world that drives repeat purchase, screen-free play, and the kind of imaginative storytelling parents actively seek out. For your store, it means customers who come back for the next character, the next outfit, the next story.
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Sharewood Forest Friends
8 collectible 18-inch plush characters. Named, storied, values-embedded, endlessly imaginative.
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Playtime by Eimmie
Dolls, outfits, and accessories in a connected universe with SFF. Cross-purchase built in.
Why Stock This
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Collectability drives repeat purchase — kids build a forest, not just buy a toy
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Character depth creates in-store storytelling opportunities
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Connected universe (SFF + Eimmie) means cross-purchase is built in
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Parent-approved: screen-free, values-driven, imaginative
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Not available mass-market — your store becomes the destination
